You have complete control over whether to apply, dismiss, pause, or edit them. Ad suggestions will automatically apply 14 days after they're created unless you proactively apply, edit, or dismiss them beforehand.Īd suggestions that auto-apply will appear on the Ads & assets page with the tag “Auto applied ad suggestion,” and Google will also notify you in various ways that these ads have been created. Save time in creating variations of your existing ads.Īd suggestions may be automatically offered to advertisers who have ads running in any of the supported languages shown below.Learn more about applying recommendations automatically Potential benefits Opting out of ad suggestions will not turn off auto-apply recommendations. This tool queries Google Suggest/Google Instant, along with search suggestion tools provided by other search and content websites (like Twitter, eBay, Amaozn & Yahoo) to find popular related search terms for a given keyword. Since the program only targets ad groups in which there is a potential for performance improvement, ad suggestions will only be provided for a small portion of ad groups, so you probably won’t see changes in the vast majority of accounts or ad groups-you may only see a few ad suggestions per account.Īd suggestions and auto-apply recommendations are not the same product. Ad suggestions are limited to no more than 50 suggested ads per week for each account. Ad suggestions marked as auto-apply will start serving after 14 days if no action is taken. The more ads you provide, the more options you’ll have to show the ideal message for each user search.Īd suggestions are initially surfaced in your account on the Recommendations page for you to review, and you can choose to apply, edit, or dismiss them. Research has shown that ad groups with 3 or more high-quality ads can get up to 5% to 15% more clicks or conversions than ad groups with only 1 ad, provided ad rotation has been optimized. Learn more about ad suggestions for Smart campaignsĪd suggestions are variations of your existing text ads that may boost performance of your Search Network campaigns. This article only applies to ad suggestions for Search Network campaigns.
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